about us

Hi! We are Felix,

A high-end, niche, apparel brand that withstood the passing of time succeeding in capturing a special place in the consumers' minds as a reference for fashion. Since 2002, we like to design products and search the best linen to enjoy the beach-and-summer lifestyle.

Our crush on Uruguay's peaceful beaches drove us to open beachside stores in Jose Ignacio and Manantiales 10 years ago and the dream of turning summer into the finest fashion lifestyle motivated us to open two new beachside stores in Tulum, Mexico, and in Miami's Design District in 2019. We also opened our first store in New York, where Nolita neighborhood proved to be the perfect environment for our first store in the big apple.

Linen and it´s variety of colors is the heart of Felix. However, beachside lifestyle is more than just linen, it is also about accessories and we try to pick the very best from all over the world: hand-made, thousand-colored baskets from Ghana, straw hats from Ecuador, Guinean hand-dyed pieces of clothing, books of our best vacation destinations, and towels and blankets from Pendleton, a centennial American brand. Linen and this special mix define the brand. In other words, we are not just a fashion brand, we sale things that we love.


Sometimes is Uruguay, some other is Montauk. No matter where, our summer is always in linen.